Chapter 369
Chapter 369
Dragon Kingdom, at 6 p.m., Gemini's official website uploaded a new video.
The video begins with a story of how modern craftsmen imitate the azure porcelain fired in the Ru kilns of the Song Dynasty.
Among them, the National Museum of the Dragon Kingdom has appeared many times, and a beautiful azure flower is as warm as jade under the lens.
This not only makes many netizens who watch this video uneasy to watch, but they are also reluctant to jump and watch.
Because the video seems so comfortable and attractive, the video slowly continues, the old craftsman finally fires the porcelain, and the camera follows his hand deep into the mouth of the kiln.
In the expectant gaze of many audiences, the old craftsman took out a touch of azure color.
But this azure color is not porcelain, but one... Football boots!
The audience watching the ad were stunned for a while, and then the camera followed the sneaker to Manchester, England.
At this time, the audience faintly expected, and the next moment there was a figure wearing Manchester United's iconic red shirt.
It's just that the audience immediately judged that this was a picture that had been filmed long ago based on the fact that Chen Huan was wearing the passing jersey number 30.
Several staff members introduced the technological attributes of this sneaker to Chen Huan in front of the camera, and Chen Huan nodded thoughtfully.
Finally, Chen Huan changed into sneakers and trotted a few steps on the field, a football suddenly passed, Chen Huan did not adjust to play directly volley, and the football flew into the goal with a roar.
The camera focused on Chen Huan's back, Chen Huan slowly turned around, revealing half of his smiling side face, and then raised his thumb.
The screen ended, and then began to play Chen Huan's highlight game mix and cut last season, and at the end, the screen was completely black.
"The legend - it is beginning."
White words on a black background, flashed.
After watching it, the audience couldn't help but exclaim, they could see that this was an advertisement for a twin planet shoe. But such a good-looking and attractive advertisement was unexpected.
At first, they thought it was a documentary about Ruyao blue and white porcelain, but it wasn't until the sneakers appeared that they realized that it was an advertisement for a sneakers.
After the advertisement is finished, the screen automatically jumps to the shoe purchase page.
It is naturally the sneaker that just appeared in the picture, but it is divided into many grades.
But when the audience wanted to buy sneakers with the same azure color scheme as in the picture, they found that they couldn't buy it.
"The name of the sneakers is called the Kirin generation, and the azure color scheme has an exclusive name 'National Treasure'." The audience, who were already preparing to place an order, were slightly stunned.
And this pair of Kirin National Treasure sneakers is clearly marked with a global limited edition of 3,000 pairs, and the price is much higher than the normal model.
And it is also very clear in the introduction that the national treasure and the unicorn generation only have the difference in color matching and sales volume, and there is no gap in the others.
"Gemini, this is going to hit the high-end market." Many viewers have already reacted.
At present, Longguo's domestic products have basically reached the world's top level in terms of quality, but they are still far inferior to European and American brand-name companies in terms of recognition.
And Gemini or several other local sports brands in Dragon Country have also made different but equally hard struggles on the road to the high-end.
But so far, no sports brand company has really succeeded in hitting the high-end market.
......
Gemini Corporate Headquarters.
In the chairman's office, Zhang Hua walked around the room uneasily with his fists clenched.
Today is the release day of Chen Huan's exclusive sneaker Kirin Generation co-launched by Gemini and Chen Huan.
He's a little nervous with today's releases.
You must know that in order to sign Chen Huan as their spokesperson, they have to spend 80 million dragon coins on the endorsement fee every year, and these 80 million dragon coins are still after tax, and the Gemini actually has to bear more than just 80 million dragon coins themselves.
Gemini's road to the high-end is intended to start with Chen Huan, but he is worried that there are not many people playing football in the Dragon Kingdom at present, and I am afraid that the sneakers will not sell too well.
"Bang bang—" "
In!" Zhang Hua shouted almost at the same time as the door slammed.
The head of the business department ran in breathlessly.
"Chairman, no... It's not good..." Hearing
the words of the head of his business department, Zhang Hua's heart was half cold.
"It's okay, it's okay... Today is just the first day of sale..." Zhang Hua said softly.
And with him was the head of the business department, "Chairman, our inventory is all sold out..." The
two were stunned after saying at the same time, and then looked up at each other together.
"All... All sold out? Zhang Hua asked in surprise.
"Yes, and the sales in the store are also very gratifying, it is said..." the head of the business department continued, "There were bad masters in the market, and after being robbed online, some people went to the store to buy the Kirin generation and then sell it at a higher price.
Zhang Hua couldn't believe his ears.
"What about the limited-edition national treasure?"
The limited-edition National Treasure series sells for a whopping 4,500 Dragon Coins per pair, and you must make a reservation in advance to get the opportunity to purchase them.
Zhang Hua has actually made psychological preparations for the high pricing of the national treasure series that may not be sold.
But now when he heard that the Qilin generation had been robbed, he inexplicably looked forward to it.
"There are 30,000 or 40,000 people making reservations." The head of the business department said with a smile, "This time I really don't worry about sales, but I don't have enough goods."
Zhang Hua waved his hand when he heard this, "Let the production line work overtime for production, it is bound to ensure the demand of the market." There is also to let the public relations department do more public relations, the Kirin generation is our bridgehead to hit the high-end market, and it is bound to build this bridgehead for me to build a solid one. The
head of the business department nodded and turned to leave.
Zhang Hua continued to walk around the office.
He knows very well that the signboard of Gemini Company is definitely not so hard, so the key is that they have a good spokesperson - Chen Huan.
It must be Chen Huan's endorsement effect that made the Qilin generation buy it so well.
Zhang Hua sat on the comfortable sofa and couldn't help but feel that he had luckily insisted on signing Chen Huan at a high price.
From the current point of view, this is definitely a good deal.
Chen Huan's influence even exceeded his expectations.
As for saying that the sales profits of the Kirin generation should be distributed to Chen Huan, Zhang Hua is also willing, after all, only if everyone makes money together, can they cooperate with each other more.
"Shouldn't we sign a few more players and let them join the Kirin Generation as well?" Zhang Hua stroked his chin and silently calculated.
He intends to create a signature product for the Kirin generation.
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