Age of Dreams

Vol 2 Chapter 2686: Do business properly

In the eyes of many people, Disneyland is crowded with people all day long, so it should be very profitable.

So many of them are very confused about Hong Kong Disney's losses for many years.

In fact, the reason is very simple, that is, the construction and maintenance costs of Disneyland are too high.

On the one hand, taking Hong Kong as an example, the land purchase cost of the 126 hectares and 1,890 acres of land is an astronomical figure. More than 23 billion Hong Kong dollars was invested in the construction to build a not-so-majestic Disneyland.

The Disneyland and Disney Sealand built in Japan cost more than 8 billion U.S. dollars in construction cost alone, and the land cost is almost more than 10 billion U.S. dollars.

Japan’s Disneyland covers an area of ​​more than 4,000 acres. Over the past two decades, it has been expanding and adding new projects. Coupled with Japan’s high consumption, Japan Disney can make money.

But Hong Kong Disneyland is different. Because of geographical and site restrictions and lack of business philosophy, Hong Kong Disneyland has not been able to get more tourists to visit.

In addition, on the other hand, the management cost of Disneyland is too high. Not only does it require thousands of people to work in it, but also the staff who transfer from another Disneyland from time to time, which is costly. A lot of salary and benefits are hired.

Such high operating costs are also the main reason for Hong Kong Disney's losses.

Of course, on the other hand, it is precisely because their Disneyland is not big enough, the program has remained unchanged for many years, and cannot attract more people, so the operating costs have not been diluted.

Because Chengdu is an inland city, it is impossible for Disneyland to be a sea paradise like Japan, but it has a huge area of ​​10,000 mu. Enough to offset so many weaknesses.

Apart from anything else, just a five-star hotel in Disneyland, it can't be when there are a lot of vacancies!

In addition, there is a Universal Studios to be built next to it, so it will naturally promote each other. There are more people coming.

Both Disneyland and Universal Studios can't be played in a day or two. If you want to play well, you need at least three to five days, and it's not too much in a week.

With so much time, tourists will not stay away. Instead, they are all consuming in the surrounding area, and you can imagine how big the driving effect is for the surrounding businesses.

With such a good "entertainment town" expectation, when the Fairy Company negotiates with the Chengdu city government, of course it has more advantages and can enjoy more preferential policies.

It's just that Xiao Qi is not willing to take advantage of the government, and will only negotiate fairly and enjoy the rights and interests of foreign investment, and will not deliberately suppress the government, making the government the equivalent of giving away to the fairy company in all aspects.

For example, if the 1,000 acres of land is a black-hearted capitalist. It is very possible to settle in Chengdu as a condition for the government to sell the land at the lowest possible price, with a total price of 100 million yuan or less.

On the one hand, the government wants to allow Disneyland to increase the employment rate and tourist population. On the other hand, it also wants to stimulate consumption. The third aspect can also drive the economic development of the surrounding sectors. The greater benefit is to increase the city’s popularity, so The possibility of submission is great.

Then there are all kinds of preferential treatments such as water, electricity, tax, etc. It is possible to complete the construction of 10 billion yuan.

However, Xiao Qi has always clearly divided business operations, and business must be done in accordance with the rules, not because of acquaintances he knows in China. You can take advantage of it. Such a habit is very bad.

In China, you can be treated generously, but you can only behave in foreign countries. This is a business gap. Will you make yourself less and less wanting to do business abroad, just thinking about doing a good job of one-acre three-quarter land in China?

How many large companies are ridiculed by everyone because of their fear of going abroad for development and hard work?

Therefore, from the very beginning, do business formally, wherever you are the same hard work and abide by the laws and regulations, so that you can cultivate your own peace of mind. In order to go more long-term.

The land outside the Third Ring Road, which was opposite to Fairy Sports City before, was only 200,000 acres when the Fairy Real Estate was bought, but it has already risen to 1 million acres, and the government has also directly frozen because of the Fairy Company’s large-scale construction work here. After the transaction, be prepared to wait until things come to light before raising the price to make money.

Now that the privatization of Disney has been settled, anyone who is smarter will think that Xiao Qi will definitely build a Disney park in his hometown, Shuchuan.

Then the only place of choice for Shuchuan is Rongcheng. Even if the leaders of Yuanyin City have a luxury, they dare not say that Disneyland is placed in Yuanyin City. This is simply against the leaders of the province. .

And where will Rongcheng be built?

Many people, of course, think of the large enclosing land in this area of ​​Fairy Real Estate a few months ago. The scale of 5,000 acres is more than enough to build 20 super football cities. So obviously besides Fairy Sports City, there are other big ones. use.

With such a calculation, naturally everyone can think of whether Disneyland will be located here?

Since Disneyland is located in this place, the price of the land is at least three to five times higher. In a better location, it is possible to directly increase it ten times!

Under such circumstances, as far as the government's current financial difficulties are concerned, it is understandable. Even in a wealthy city like Rongcheng, there is a shortage of regular funds because of too much infrastructure and the implementation of welfare policies.

The sale of land cannot be said to be dominant, but it also plays an important supplementary role.

The same land area can be sold for three to five times the price. Who doesn't like it?

Of course, as far as the Fairy Company is concerned, of course it will not sit back and watch the price increase.

10,000 mu of land, even at the current price of 1 million a mu, is a land cost of 10 billion yuan. If it rises to three to five million, isn't it a cost of thirty to fifty billion?

The cost of land alone is so high, coupled with labor, materials, etc., a Disneyland can be built with a hundred and eighty billion dollars. How young is it to pay back?

And more importantly, the price increase of this land is because my Disneyland is going to be built here, so you have the qualification to increase the price, otherwise you are a remote piece of land. Where is the capital for price increase?

Because of this prerequisite, Disneyland has taken a lot of initiative. You have to be cheaper and have normal and appropriate discounts for me, so that I can build Disneyland in your city, otherwise it can’t justify anywhere!

Xiao Qi and Huo Zhuzhu discussed the location and size of the land they wanted, and the specific negotiations would be handed over to the experts at Disneyland.

What result they discussed with the Chengdu city government is what the result is.

Naturally, it is impossible for the two parties to talk about collapse. After all, it is the intention of Disney's boss to build a Disneyland in Chengdu. The major premises for cooperation between the two parties have been set, so some specific conditions have been negotiated.

Xiao Qi would not let them bully others and scare people in the name of a world-class theme park, but he would not let himself suffer.

After all, in business, the most important thing is that everyone can get benefits. There is no reason why I sacrificed too much of my own interests to make a dowry for you for nothing, right?

Since the beginning of Disney's construction, Disneyland has been contributing jobs to Chengdu. It is estimated that there will be more than 100,000 construction workers, and the ongoing project will reach about three years.

After Disneyland opens, there will be more than 15,000 full-time employees. Coupled with related companies that provide services, delivery, after-sales, etc., the entire industry chain of 500,000 people can be pulled, and more people Get discounts and benefits.

80% of the beneficiaries of these commercial activities are the entire Shuchuan Province, so considering this is also the reason why Disneyland enjoys some preferential policies for granted.

In addition, what is the most important thing to develop Disneyland?

It's not a fairy tale castle, or all kinds of nostalgia, but the people who serve it.

Whether it is staff dressed as princesses, princes, Mickey, Donald Duck, restaurants, hotels or even cleaning staff, they are the core of the service.

Only if you have served the customers thoughtfully and satisfied, they will come again and again, and drive their children to like Disneyland, and continue to come to Disneyland.

At this point ~www.wuxiaspot.com~ Japanese do the best in the world.

They are not only the Disneyland with the largest number of visitors, but also the Disneyland with the highest level of satisfaction among users, and the money-making effect is naturally the first.

The reason is that in addition to their continuous launch of new projects, the most important thing is the service attitude of the Japanese. The word "home away from home" can not be used too much here.

Therefore, after Xiao Qi recruited employees, the first thing that was to let them go to Japan Disneyland for an internship for one or two years, which was recognized by Japan. After successfully graduated, they will be used in Disneyland in China. .

Those who are unqualified or have a bad attitude will be expelled directly, without the slightest accommodation.

Although it will cause excessive waste of personnel and loss of Disneyland, compared with the maintenance and development of the brand for decades or hundreds of years, this loss is not a problem at all.

It is very appropriate to change the face of China's service industry, starting from Disneyland!

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